Identities
Recognition platform rebrand
The challenge: The company has been using an internal recognition program for more than 20 years. However, the logos created by various teams are inconsistent, appear dated, or use non-compliant brand colors. As the company is shifting to a hosted platform, it wants to modernize the logos and create a cohesive look
Existing logos
Approach: Create a fun and engaging identity system that encourages peer and manager recognition. Brand colors were used boldly and the overall look was gamified, which promoted significant adoption throughout the company.
New logo and visual system
Intranet microsite
Recognition feed
On the Spot Certificate
Customizable certificate
Pop up banner at event
Laptop stickers given away at launch
LCD screens
Desk drop cards
Winner parking
Black History Month
DE&I Campaign
The challenge: This DEI program had been outsourced for years. Our client received feedback that these designs were outdated, generic, and failed to engage African American employees and customers. Event turnout was low. They approached us to craft a fresh, inclusive design that connects with our audience and boosts event participation.
Previous graphics (outsourced by client)
Approach: After a small focus group research, we developed 3 design approaches. It was important to highlight the contributions of African Americans in American culture and create a feeling of pride and belonging for this audience.
The final concept: "Lift every voice and sing," highlighting the black national anthem. This design was honored with a GDUSA In-House Award and was used for 3 years. Assets included: LCDs, email, intranet promo banner, microsite banner, Teams backgrounds, video backgrounds
Employee resource group logos
At the start of the COVID-19 pandemic, Employee Network Groups (aka "ENGs" or "ERGs") were formed to build community and belonging. They needed branding to help improve visibility.
The challenge: Because the ENGs were grassroots efforts – formed ad hoc and without Marketing, PR or HR guidance – future needs were unknown. The BEN identity became the test.
Approach: Develop a simplified visual system allowing flexibility for cultural relevance within the brand.
